ALL ON YELLOW
Spirit Airlines
If you cant be the
best, be unforgettable.
Bet it ALL ON YELLOW
Griffin Cumella, Stephanie Villanueva
Insight:
Life’s too short for predictable travel. Spirit’s chaos is the adventure people secretly crave.
Intent:
Rebuild Spirit from bankruptcy by embracing its flaws and rebranding them as its greatest strength.
Strategy:
Instead of hiding Spirit’s rough edges, we brand them as the experience itself. Using a bold casino-inspired identity built for modern outlaws and story-seekers, we transform Spirit’s unpredictability into the reason people choose to fly.
Roles:
High Flyer, Creative Direction, Strategy, Art Direction
Tools:
Adobe Photoshop, After Effects, Illustrator, Freepik Ai
If you can't be the best,
BE UNFORGETTABLE
And bet it
ALL ON YELLOW
griffin cumella
insight:
Life’s too short for predictable travel. Spirit’s chaos is the risk people secretly crave.
intent:
Rebuild Spirit from bankruptcy by embracing its flaws and rebranding
them as its greatest strength.
strategy:
Instead of hiding Spirit’s rough edges,
we brand them as the experience itself.
Using a bold casino-inspired identity built
for modern outlaws and story-seekers,
we transform Spirit’s unpredictability
into the reason people choose to fly.
roles:
High Flyer, Creative Direction,
Strategy, Art Direction
tools:
Adobe Photoshop, After Effects, Illustrator, Freepik Ai
Nobody Remembers A Normal Flight
All On Yellow is a way of embracing chaos and enjoying the ride
An Adventure Before Takeoff
Because your experience with Spirit is bound to be memorable
Celebrate What Gave Us Spirit
A zine that embraces our past and laughs with you as we fly forward.
ALL ON
YELLOW
Spirit Airlines
If you cant be the
best, be unforgettable.
Bet it ALL ON YELLOW
Griffin Cumella, Stephanie Villanueva
Insight:
Life’s too short for predictable travel. Spirit’s chaos is the adventure people secretly crave.
Intent:
Rebuild Spirit from bankruptcy by embracing its flaws and rebranding them as its greatest strength.
Strategy:
Instead of hiding Spirit’s rough edges, we brand them as the experience itself. Using a bold casino-inspired identity built for modern outlaws and story-seekers, we transform Spirit’s unpredictability into the reason people choose to fly.
Roles:
High Flyer, Creative Direction, Strategy, Art Direction
Tools:
Adobe Photoshop, After Effects, Illustrator, Freepik Ai
If you can't be the best,
BE UNFORGETTABLE
And bet it
ALL ON YELLOW
griffin cumella
insight:
Life’s too short for predictable travel. Spirit’s chaos is the risk people secretly crave.
intent:
Rebuild Spirit from bankruptcy by embracing its flaws and rebranding
them as its greatest strength.
strategy:
Instead of hiding Spirit’s rough edges,
we brand them as the experience itself.
Using a bold casino-inspired identity built
for modern outlaws and story-seekers,
we transform Spirit’s unpredictability
into the reason people choose to fly.
roles:
High Flyer, Creative Direction,
Strategy, Art Direction
tools:
Adobe Photoshop, After Effects, Illustrator, Freepik Ai
Nobody Remembers
A Normal Flight
All On Yellow is a way of
embracing Spirit's chaos.
An Adventure
Before Takeoff
Because your experience with
Spirit is bound to be memorable
Celebrate What Gave Us Spirit
A zine that embraces our past and laughs with you as we fly forward.
ALL ON YELLOW
Spirit Airlines
If you cant be the
best, be unforgettable.
Bet it ALL ON YELLOW
Griffin Cumella, Stephanie Villanueva
Insight:
Life’s too short for predictable travel. Spirit’s chaos is the adventure people secretly crave.
Intent:
Rebuild Spirit from bankruptcy by embracing its flaws and rebranding them as its greatest strength.
Strategy:
Instead of hiding Spirit’s rough edges, we brand them as the experience itself. Using a bold casino-inspired identity built for modern outlaws and story-seekers, we transform Spirit’s unpredictability into the reason people choose to fly.
Roles:
High Flyer, Creative Direction, Strategy, Art Direction
Tools:
Adobe Photoshop, After Effects, Illustrator, Freepik Ai
If you can't be the best,
BE UNFORGETTABLE
And bet it
ALL ON YELLOW
griffin cumella
insight:
Life’s too short for predictable travel. Spirit’s chaos is the risk people secretly crave.
intent:
Rebuild Spirit from bankruptcy by embracing its flaws and rebranding
them as its greatest strength.
strategy:
Instead of hiding Spirit’s rough edges,
we brand them as the experience itself.
Using a bold casino-inspired identity built
for modern outlaws and story-seekers,
we transform Spirit’s unpredictability
into the reason people choose to fly.
roles:
High Flyer, Creative Direction,
Strategy, Art Direction
tools:
Adobe Photoshop, After Effects, Illustrator, Freepik Ai
Nobody Remembers A Normal Flight
All On Yellow is a way of embracing chaos and enjoying the ride
An Adventure Before Takeoff
Because your experience with Spirit is bound to be memorable
Celebrate What Gave Us Spirit
A zine that embraces our past and laughs with you as we fly forward.
ALL ON YELLOW
Spirit Airlines
If you cant be the
best, be unforgettable.
Bet it ALL ON YELLOW
Griffin Cumella, Stephanie Villanueva
Insight:
Life’s too short for predictable travel. Spirit’s chaos is the adventure people secretly crave.
Intent:
Rebuild Spirit from bankruptcy by embracing its flaws and rebranding them as its greatest strength.
Strategy:
Instead of hiding Spirit’s rough edges, we brand them as the experience itself. Using a bold casino-inspired identity built for modern outlaws and story-seekers, we transform Spirit’s unpredictability into the reason people choose to fly.
Roles:
High Flyer, Creative Direction, Strategy, Art Direction
Tools:
Adobe Photoshop, After Effects, Illustrator, Freepik Ai
If you can't be the best,
BE UNFORGETTABLE
And bet it
ALL ON YELLOW
griffin cumella
insight:
Life’s too short for predictable travel. Spirit’s chaos is the risk people secretly crave.
intent:
Rebuild Spirit from bankruptcy by embracing its flaws and rebranding
them as its greatest strength.
strategy:
Instead of hiding Spirit’s rough edges,
we brand them as the experience itself.
Using a bold casino-inspired identity built
for modern outlaws and story-seekers,
we transform Spirit’s unpredictability
into the reason people choose to fly.
roles:
High Flyer, Creative Direction,
Strategy, Art Direction
tools:
Adobe Photoshop, After Effects, Illustrator, Freepik Ai
Nobody Remembers A Normal Flight
All On Yellow is a way of embracing chaos and enjoying the ride
An Adventure Before Takeoff
Because your experience with Spirit is bound to be memorable
Celebrate What Gave Us Spirit
A zine that embraces our past and laughs with you as we fly forward.
ALL THE THINGS
ALL THE TIME
GRIFFIN CUMELLA
