ALL THE THINGS
ALL THE TIME
GRIFFIN CUMELLA
GRIFFIN CUMELLA
doh. return to play
doh.
return
to play
play-doh for adults
play-doh for adults
we desaturated play-doh
and took out all the fun
to give adults a soft solution
to life's hardest problems.
we desaturated play-doh
and took out all the fun
to give adults a soft solution
to life's hardest problems.
griffin cumella
griffin cumella
insight:
adults are stressed and neglect play in their lives
We all know a song but
don't know the words
intent:
market play doh to an adult audience, and encourage play
strategy:
elevate play-doh with a falsely premium tone, masking simplicity with sarcasm to draw attention from adults. by dressing offering doh. as a solution we reveal that what most adults are actually missing isn’t productivity or prestige, but permission to reconnect with childhood,
and return to play.
roles:
creative strategy, art director, major play advocate
tools:
adobe illustrator, adobe photoshop, freepik ai, pacdora
Freepik AI, Illustration,
Adobe Illustrator,
Adobe Premiere pro
introducing doh.
serious fun, for adults
elevated play doh for grown up taste
sometimes when life gets hard,
remember that doh. is soft.
introducing doh.
serious fun, for adults
elevated play doh for grown up taste
sometimes when life gets hard,
remember that doh. is soft.
introducing doh.
serious fun, for adults
elevated play-doh for grown up taste
sometimes when life gets hard,
remember that doh. is soft.
click to preview colors
introducing doh.
serious fun, for adults
elevated play-doh for grown up taste
sometimes when life gets hard,
remember that doh. is soft.
click to preview colors
to my former fun havers
to my former fun havers
to my former
fun havers
when life gets too hard…
when life
gets too hard…
doh. offers 3 soft solutions.
doh. offers 3 soft solutions.
doh. offers 3
soft solutions.
make all your problems disappear with the doh. playsets
make all your problems
disappear with the doh. playsets
kit 1
the money making kit
go ahead, make your millions.
$22.99
colors included:
sage, jade, mustard, slate
accessories included:
bill printing press mold
gold bar mold
coin mold
this is item 1
add to cart
for the problems money can fix
kit 1
the money making kit
go ahead, make your millions.
$22.99
colors included:
sage, jade, mustard, slate
accessories included:
bill printing press mold
gold bar mold
coin mold
this is item 1
add to cart
for the problems money can fix
kit 2
the dream life kit
perfection is pliable
$26.99
colors included:
brown, beige, slate, onyx, quartz, mustard
accessories included:
dream body mannequin mold
string-hair extruder
basic shape press
trophy mold (bc you're a winner)
add to cart
for those who seek a glow up in their life
kit 2
the dream life kit
perfection is pliable
$26.99
colors included:
brown, beige, slate, onyx, quartz, mustard
accessories included:
dream body mannequin mold
string-hair extruder
basic shape press
trophy mold (bc you're a winner)
add to cart
for those who seek a glow up in their life
kit 2
the dream life kit
perfection is pliable
$26.99
colors included:
brown, beige, slate, onyx, quartz, mustard
accessories included:
dream body mannequin mold
string-hair extruder
basic shape press
trophy mold (bc you're a winner)
add to cart
for those who seek a glow up in their life
kit 1
the money making kit
go ahead, make your millions.
$22.99
colors included:
sage, jade, mustard, slate
accessories included:
bill printing press mold
gold bar mold
coin mold
this is item 1
add to cart
add to cart
kit 3
the kid again kit
play is the greatest escape
$32.99
colors included:
rust, sienna, mustard, sage, jade
sea, cerulean, plum, quartz, onyx
accessories included:
multi function extruder
basic shape press
multi tool
everything you need in a standard playset
add to cart
for the ones who need an escape
kit 3
the kid again kit
play is the greatest escape
$32.99
colors included:
rust, sienna, mustard, sage, jade
sea, cerulean, plum, quartz, onyx
accessories included:
multi function extruder
basic shape press
multi tool
everything you need in a standard playset
add to cart
for the ones who need an escape
kit 3
the kid again kit
play is the greatest escape
$32.99
colors included:
rust, sienna, mustard, sage, jade
sea, cerulean, plum, quartz, onyx
accessories included:
multi function extruder
basic shape press
multi tool
everything you need in a standard playset
add to cart
for the ones who need an escape
kit 2
the dream life kit
perfection is pliable
$26.99
colors included:
brown, beige, slate,
onyx, quartz, mustard
accessories included:
dream body mannequin mold
string-hair extruder
basic shape press
trophy mold (bc you're a winner)
add to cart
add to cart
kit 3
the kid again kit
play is the greatest escape
$32.99
colors included:
rust, sienna, mustard, sage, jade
sea, cerulean, plum, quartz, onyx
accessories included:
multi function extruder
basic shape press
multi tool
everything you need in
a standard playset
add to cart
add to cart
doh. return to play
a commentary on the importance of fun
you look around. this isn’t what you dreamed. adulthood arrived louder than expected and stole your color on the way in.
there are days we all wish we had something
there are days we all wish we had something
there are days we all wish we had something
when did life get so grey?
when did life get so grey?
when did life get so grey?
and gives you
and gives you
and gives you
it was never going to give you a solution,
because it was guiding you towards it
it was never going to give you a solution,
because it was guiding you towards it
return to play
return to play
because life is hard,
but doh. is soft :)
because life is hard,
but doh. is soft :)