ALL THE THINGS
ALL THE TIME
GRIFFIN CUMELLA
Talk Birdie To Me
Talk Birdie To Me
Talk Birdie To Me
Talk Birdie
To Me
Dirtybird Campout x Duolingo
Dirtybird Campout
x Duolingo
Talk Birdie To Me
With Songs Known
By Every Language
Talk Birdie To Me
With Songs Known
By Every Language
Talk Birdie To Me
With Songs Known
By Every Language
Griffin Cumella
Insight:
We all know a song but dont know the words
Intent:
Launch Dirtybird's new look and Promote its community.
Strategy:
Bring the bird back to Dirtybird with a playful, provocative throwback to the summers we grew up on. Introducing a mascot, Duolingo and a nostalgic multilingual setlist to
unite people through songs we all know, even if we don’t know the words.
Roles:
Resident DJ, Creative Direction, Strategy, Art Direction
Tools:
Freepik AI, Illustration, Adobe Illustrator, Adobe Premiere pro
Talk Birdie To Me
With Songs Known
By Every Language
Griffin Cumella
insight:
We all know a song but don't know
the words, is that not common language?
intent:
Launch Dirtybird's new look and Promote its community with a 1 hit wonder setlist
strategy:
Bring the bird back to Dirtybird with a playful, provocative throwback to the summers we grew up on. Introducing a mascot, Duolingo and a multilingual setlist to unite people through songs we all know, even if we don’t know the words.
roles:
Resident DJ, Creative Direction, Strategy, Art Direction
Putting the Bird(s) back in Dirtybird
Putting the Bird(s) back in Dirtybird
Putting the Bird(s) back in Dirtybird
Putting the Bird(s)
back in Dirtybird
Live at The Birdcage
Live at The Birdcage
Live at The Birdcage
Live at The Birdcage
A Setlist Understood By Any Language
A Setlist Understood By Any Language
Nostalgic hits like Despacito
Luis Fonsi ft Daddy Yankee
Anthems like Mi Gente
J Balvin & Willy William
Anthems like Mi Gente
J Balvin & Willy William
And The Song That Took The World
PSY
Anthems like Mi Gente
Anthems like Mi Gente
J Balvin & Willy William
J Balvin & Willy William
And the song that transcended all language
PSY
And the song that transcended all language
PSY
Listen Here
(Click and Hold)
Click To Watch
The Main Event
(Click and Hold)
Click To Watch
The Main Event
Click To Watch
The Main Event
Listen Here
Listen Here
