ALL THE THINGS
ALL THE TIME
GRIFFIN CUMELLA
Talk Birdie To Me
Talk Birdie
To Me
Dirtybird Campout x Duolingo
Dirtybird Campout
x Duolingo
Birds of a feather
Talk Birdie Together.
And unite us with the
music we all "know"
Griffin Cumella
Insight:
We all know a song but dont know the words
Intent:
Launch Dirtybird's new look and Promote its community.
Strategy:
Bring the bird back to Dirtybird with a playful, provocative throwback to the summers we grew up on. Introducing a mascot, Duolingo and a nostalgic multilingual setlist to
unite people through songs we all know, even if we don’t know the words.
Roles:
Resident DJ, Creative Direction, Strategy, Art Direction
Tools:
Freepik AI, Illustration, Adobe Illustrator, Adobe Premiere pro
Birds of a feather,
Talk Birdie Together.
And connect us with the
songs we all "know".
Griffin Cumella
insight:
We all know a song but
don't know the words
intent:
Launch Dirtybird's new look and Promote its community.
strategy:
Bring the bird back to Dirtybird with a playful, provocative throwback to the summers we grew up on. Introducing a mascot, Duolingo and a nostalgic multilingual setlist to
unite people through songs we all know, even if we don’t know the words.
roles:
Resident DJ, Creative Direction, Strategy, Art Direction
tools:
Freepik AI, Illustration,
Adobe Illustrator,
Adobe Premiere pro
Putting the Bird(s) back in Dirtybird
Putting the Bird(s)
back in Dirtybird
Live at The Birdcage
Live at
The Birdcage
Where Music Is Our Common Language
Nostalgic hits like Despacito
Luis Fonsi ft Daddy Yankee
Anthems like Mi Gente
J Balvin & Willy William
Anthems like Mi Gente
J Balvin & Willy William
Anthems like Mi Gente
J Balvin & Willy William
And the song that transcended all language
PSY
(Click and Hold)
Click To Watch
The Full Set
(Click and Hold)
Click To Watch
The Full Set
(Click and Hold)
Click To Watch
The Full Set
Listen Here
